Logo Home on Purpose

ABOUT

Guiding you in the process of creating a space that supports and grounds you IS my passion.

Hola!

Hola! My name is Fernanda, originally from Patagonia, Argentina. Now, I call Minneapolis my home, where I have lived for the past 20 years. I’m a certified home organizer through the American Society of Professional Organizers, ASPO, and the owner of Home on Purpose, LLC.

I hear that happiness is the place in between not having enough and having too much. Finding that place is a practice where we can start to live a life on purpose. What things do you choose to surround yourself with? How do they impact your well-being?

Personally, I seek not a house that is permanently organized but a house that is easy to tidy up. I do want it to feel just right for my family and me. It’s functional and cozy, full of laughter, we know where things are when we need them, and where we can host dinners for our friends and loved ones on a moment’s notice.

Before and After

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AFTER
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Simplicity

There is no amount of things I can possibly acquire that will make me feel “whole.” I focus instead on having a genuine and kind relationship to my space: everything and everyone in it.

Beauty

“I crave that which adds beauty to the world.” When the outside matches your inner definition of beauty it is easy to feel and do your best.

Honesty

I nurture honesty as the foundation of my every relationship, to guide our communication, decision making and to help us find the best solutions for ourselves and our planet.

Remember, the THINGS with which we choose to surround ourselves tell our STORY”

Francine Jay